Promotional color pages are printed by many enterprises. What are the characteristics of promotional color page printing? Let's tell you about the small series of Dongying printing.

1、針對(duì)性

1. Pertinence

從這看來(lái)象這種內(nèi)容繁多的廣告刊登在其它的媒介物上．不易達(dá)到全、詳實(shí)的效果和定向宣傳的目的。宣傳彩頁(yè)卻是以一個(gè)完整的宣傳形式．針對(duì)銷(xiāo)售季節(jié)或流行期，針對(duì)有關(guān)企業(yè)和人員，針對(duì)展銷(xiāo)會(huì)、洽談會(huì)，針對(duì)購(gòu)買(mǎi)貨物的消費(fèi)者進(jìn)行郵寄、分發(fā)、贈(zèng)送．以擴(kuò)大企業(yè)、商品的知名度．推售產(chǎn)品和加強(qiáng)購(gòu)買(mǎi)者對(duì)商品了解．強(qiáng)化了廣告的效用。

From this point of view, it is not easy to achieve comprehensive and detailed effects and targeted publicity when advertisements with a wide range of contents are published on other media. The color pages are a complete form of publicity. They are mailed, distributed and presented to relevant enterprises and personnel, trade fairs and fairs, and consumers who buy goods, aiming at the sales season or popular period, so as to expand the popularity of enterprises and goods, promote products and enhance buyers' understanding of goods, and strengthen the effectiveness of advertising.

2、獨(dú)立性

2. Independence

宣傳彩頁(yè)自成一體．無(wú)需借助于其它媒體．不受其它媒體的宣傳環(huán)境、公眾特點(diǎn)、信息安排、版面、印刷、紙張等各種限制．又稱(chēng)之為“非媒介性廣告”。而樣本和說(shuō)明書(shū)是小冊(cè)子null;有封面和內(nèi)頁(yè)。象書(shū)籍裝幀一樣．既有封面的完整．又有內(nèi)容的完整。宣傳彩頁(yè)的紙張、開(kāi)本、印刷、郵寄和贈(zèng)送對(duì)象等都具有獨(dú)立性。正因?yàn)樾麄鞑薯?yè)具有針對(duì)性強(qiáng)和獨(dú)立的特點(diǎn)．因此要充分讓它為商品廣告宣傳服務(wù)，應(yīng)當(dāng)從構(gòu)思到形象表現(xiàn)、從開(kāi)本到印刷、紙張都提出高要求，讓消費(fèi)者愛(ài)不釋手。就象我們得到一張精美的卡片或一本精美的書(shū)籍要妥善收藏．而不會(huì)隨手扔掉一樣。精美的宣傳彩頁(yè)，同樣會(huì)被長(zhǎng)期保存．起到長(zhǎng)久的作用。

The publicity color pages are self-contained. They do not need the help of other media. They are not limited by the publicity environment, public characteristics, information arrangement, layout, printing, paper and other restrictions of other media. They are also called "non media advertising". The samples and instructions are brochures; There are cover and inside pages. Like book binding, it has both the integrity of the cover and the integrity of the content. The paper, format, printing, mailing and gift objects of the publicity color pages are independent. It is precisely because the publicity color page has the characteristics of strong pertinence and independence. Therefore, to make it fully serve the commodity advertising, we should put forward high requirements from conception to image expression, from format to printing and paper, so that consumers can't put it down. Just as we get a beautiful card or a beautiful book to collect properly without throwing it away. Exquisite propaganda color pages will also be preserved for a long time and play a long-term role.

A．紙張宣傳彩頁(yè)根據(jù)不同形式和用途選擇不一樣的紙張，一般用銅版紙、卡紙、玻璃卡等。

A. Paper publicity color pages choose different paper according to different forms and uses, generally coated paper, cardboard, glass card, etc.

B．開(kāi)本宣傳彩頁(yè)的開(kāi)本，有32開(kāi)、24開(kāi)、16開(kāi)、8開(kāi)等，還有采用長(zhǎng)條開(kāi)本和經(jīng)折疊后形成新的形式。開(kāi)本大的用于張貼，開(kāi)本小的利于郵寄，攜帶。

B. There are 32, 24, 16 and 8 folios of color pages, as well as strip folios and new forms after folding. Large format is used for posting, while small format is convenient for mailing and carrying.

C．折疊折疊方法主要采用“平行折”和“垂直折”兩種，并由此能折出多種形式。樣本運(yùn)用“垂直折”，而單頁(yè)的宣傳彩頁(yè)片則兩種都可采用。“平行折”即每一次折疊都以平行的方向去折，如一張六個(gè)頁(yè)數(shù)的折紙，將一張紙分為三份，左右兩邊在一面向內(nèi)折入，稱(chēng)之為“折荷包”，左邊向內(nèi)折、右邊向反面折，則稱(chēng)為“折風(fēng)琴”，六_頁(yè)以上的風(fēng)琴式折法，稱(chēng)為“反復(fù)折”也是一種常見(jiàn)的折法

C. The folding method mainly adopts "parallel folding" and "vertical folding", which can be folded into many forms. The sample uses "vertical folding", while the single page publicity color page film can be used in both. "Parallel folding" means that each folding is folded in a parallel direction. For example, if a piece of origami with six pages is divided into three parts, the left and right sides are folded inward on one side, which is called "Folding Purse". If the left side is folded inward and the right side is folded backwards, it is called "folding organ"_ The organ folding method above the page is called "repeated folding", which is also a common folding method

3、整體性

3. Integrity

在確定了的新穎別致、美觀、實(shí)用的開(kāi)本和折疊方式的基礎(chǔ)上，宣傳彩頁(yè)封面（包括封底）要抓住商品的特點(diǎn)，運(yùn)用逼真的攝影或其它形式和牌名、商標(biāo)、及企業(yè)名稱(chēng)、聯(lián)系地址等，以定位的方式、藝術(shù)的表現(xiàn)．吸引消費(fèi)者；而內(nèi)頁(yè)的設(shè)計(jì)要詳細(xì)地反應(yīng)商品方面的內(nèi)容，并且做到圖文并存。封面形象需色彩強(qiáng)烈而顯目；內(nèi)頁(yè)色彩相對(duì)柔和便于閱讀。對(duì)于復(fù)雜的圖文．要求講究排列的秩序性．并突出注重的點(diǎn)。封面、內(nèi)心要造成形式、內(nèi)容的連貫性和整體性．統(tǒng)一風(fēng)格氣氛．圍繞一個(gè)主題。

On the basis of determining the novel, chic, beautiful and practical format and folding mode of the publicity, the cover (including the back cover) of the color page should grasp the characteristics of the commodity, and use realistic photography or other forms, brand name, trademark, enterprise name and contact address to attract consumers in the way of positioning and artistic expression; The design of the inner page should reflect the content of goods in detail, and achieve the coexistence of graphics and text. The cover image needs strong and conspicuous color; The color of the inner page is relatively soft and easy to read. Pay attention to the order of pictures and texts, and pay attention to the order of pictures and texts. The cover and heart should create the consistency and integrity of form and content, unify the style and atmosphere, and focus on one theme.

這幾個(gè)都是我們?cè)诓薯?yè)印刷的時(shí)候會(huì)體會(huì)到的幾個(gè)特點(diǎn)。

These are the characteristics we will experience when printing color pages.

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