高質(zhì)量畫冊一般應(yīng)用于大企業(yè)的企業(yè)宣傳、高質(zhì)量的產(chǎn)品目錄(如服裝、表業(yè)手飾、高質(zhì)量家具等)、及一些地區(qū)名勝介紹等等,正所謂高質(zhì)量,除是內(nèi)容圖文設(shè)計高水平之外,還要從畫冊形式、材質(zhì)及工藝水平入手。
High quality picture albums are generally used in enterprise publicity of large enterprises, high-quality product catalogues (such as clothing, watch decoration, high-quality furniture, etc.), and introduction of scenic spots in some regions. The so-called high quality is not only the high level of content graphic design, but also the form, material and technology level of picture albums.
是圖文的設(shè)計,高質(zhì)量畫冊的圖片是高精的,想想如果排版及材質(zhì)工藝都很好了。但一張張低質(zhì)量的圖片,又如何能顯得出高質(zhì)量呢?所以整個設(shè)計是高格調(diào)的。
The first is the graphic design. The pictures of high-quality album are high-precision. Think about if the typesetting and material technology are very good. But how can low-quality pictures show high quality? So the whole design is high style.
再有就是材質(zhì)。一本高質(zhì)量畫冊,給人的感覺一定是非常有質(zhì)感,非常精致的。所以不管是封面裱皮還是襯紙及內(nèi)紙,一定要采用特種紙。具體用什么樣的特種紙,要看具體的內(nèi)容而定。也就是說材質(zhì)的風(fēng)格要適合內(nèi)容表達意思,以求達到渾然一體。
Another is the material. A high-quality picture album must be very textured and exquisite. Therefore, whether it is cover mounting, lining paper and inner paper, special paper must be used. What kind of special paper to use depends on the specific content. In other words, the style of material should be suitable for the content to express meaning, so as to achieve unity.
另外,印刷及后道加工工藝也非常重要。就印刷來說,除了力求達到設(shè)計效果之外,一般來說,設(shè)計時都是以四色來基礎(chǔ)的。如果成本許可以情況下,根本具體內(nèi)容,可增加印金印銀等。在適當?shù)那闆r下,大面積的印金印銀,會讓畫冊增色不少。在工藝方面,一般都是在封面入手的??筛鶕?jù)具體情況,做一些燙金燙銀、UV、擊凸擊凹、磨砂、壓紋等工藝。以力求工藝使整個封面起來畫龍點睛的作用。
In addition, printing and post-processing technology is also very important. As far as printing is concerned, in addition to striving to achieve the design effect, generally speaking, the design is based on four colors. If the cost permits, the specific content can be added, such as printing gold and silver. Under appropriate circumstances, a large area of gold and silver printing will add a lot to the album. In terms of technology, we usually start with the cover. According to the specific situation, we can do some processes such as bronzing, silver ironing, UV, convex and concave striking, sanding, embossing and so on. Strive to make the whole cover the finishing touch.
綜合種種,高質(zhì)量畫冊相關(guān)要素有很多,具體如何制作要看具體情況而定。
Comprehensive, there are many related elements of high-quality album. How to make it depends on the specific situation.
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