The external publicity of an enterprise usually needs some tools, such as leaflets and brochures, which can only be delivered to customers after design and printing. Moreover, after careful design, the printing quality of advertising brochures must be ensured. How does the printing factory improve the printing quality of advertising brochures?

從企業(yè)的角度來看，廣告畫冊(cè)應(yīng)該是越豐富越好，這樣就能夠?qū)⑵髽I(yè)的產(chǎn)品信息的展示在客戶眼前了，但實(shí)際上較為繁雜的信息反而會(huì)讓客戶十分厭煩，因此印刷廠要在廣告畫冊(cè)印刷之前進(jìn)行相應(yīng)的設(shè)計(jì)，在與企業(yè)進(jìn)行溝通后來完善印刷的終方案，盡量讓廣告畫冊(cè)印刷效果達(dá)到佳。

From the perspective of the enterprise, the more abundant the advertising album should be, the better. In this way, the product information of the enterprise can be fully displayed in front of the customers. However, in fact, the more complicated information will make the customers very tired. Therefore, the printing factory should carry out corresponding design before the printing of the advertising album, and improve the final printing scheme after communicating with the enterprise, so as to achieve the best printing effect of the advertising album.

有些客戶對(duì)于廣告畫冊(cè)是十分挑剔的，尤其是眼沒注意到就容易失去興趣了，所以在設(shè)計(jì)中的設(shè)計(jì)人員就結(jié)合企業(yè)的形象來進(jìn)行個(gè)性化的融入，使得企業(yè)的產(chǎn)品、形象都能夠在廣告畫冊(cè)印刷中展現(xiàn)出來，或是直觀圖文，或是映射暗含，這些都要根據(jù)企業(yè)的風(fēng)格而定。

Some customers are very picky about advertising brochures, especially if they don't notice it at first sight, they are easy to lose interest. Therefore, in the design, professional designers combine the image of the enterprise to carry out personalized integration, so that the products and images of the enterprise can be displayed in the printing of advertising brochures, either intuitive graphics or implicit mapping, which depends on the style of the enterprise.

定位企業(yè)廣告畫冊(cè)的目標(biāo)客戶一方面是要找準(zhǔn)客戶的需求點(diǎn)，另一方面則是要明確企業(yè)到底需要什么樣的客戶群體，只有雙管齊下才會(huì)讓定位更準(zhǔn)確，而精準(zhǔn)的定位往往就會(huì)帶來精準(zhǔn)的出擊，這個(gè)時(shí)候再輔以廣告畫冊(cè)印刷品的宣傳就會(huì)讓客戶更輕松的接受了。

Positioning the target customers of the enterprise's advertising brochures is to find out the customers' demand points on the one hand, and on the other hand, it is to clarify what customer groups the enterprise needs. Only two pronged approach can make the positioning more accurate, and accurate positioning will often lead to accurate attacks. At this time, supplemented by the publicity of advertising brochures and printed materials, customers will be more easily accepted.

廣告畫冊(cè)印刷質(zhì)量直接的一個(gè)問題不要忽視了，那就是材質(zhì)的質(zhì)量，由于不同企業(yè)而言其風(fēng)格各異、形象不同，偏重的客戶群體也有差異，而這些都是借由廣告畫冊(cè)來體現(xiàn)的，所以廣告畫冊(cè)印刷的質(zhì)量就與企業(yè)形象息息相關(guān)，提升廣告畫冊(cè)印刷質(zhì)量也需要從這些細(xì)節(jié)中進(jìn)行提升。

One of the direct problems of the printing quality of advertising album should not be ignored, that is, the quality of materials. Because different enterprises have different styles and images, and the customer groups are different, and these are reflected by the advertising album, so the quality of advertising album printing is closely related to the enterprise image. Improving the printing quality of advertising album also needs to be improved from these details.

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